Your users land, but leave without buying.
Flow Blend is the UX audit that scientifically identifies your funnel's bottlenecks, behavioral data, heatmaps, session recordings. Ideal if you already have a team that can implement the fixes: we hand you what to fix and why, without bundling the implementation.
The symptoms of a leaky funnel.
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Conversions stopped at the last step
Users reach the checkout (or SaaS signup) but don't complete. Something in the last funnel step is systematically pushing them away.
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Forms left incomplete
Too long, too intrusive, too unclear. Forms are the gate, if it closes poorly, no one gets through.
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Navigation confusion
Users don't find what they're looking for. High bounce rate, low time on site, insufficient pages per session.
The analysis path (max 30 days)
Three surgical steps from heuristic evaluation to the operational optimization plan.
- WK 1
Heuristic Analysis & Mapping
Evaluation of your interface against the 10 usability principles codified by Jakob Nielsen (the UX standard for over 30 years). We map the navigation paths for your 3 main commercial goals.
- WK 2-3
Behavioral Analysis
GA4 data, Hotjar/Clarity, click/scroll heatmaps, session recordings. We identify where users get stuck and why.
- WK 4
UX Optimization Plan
Strategic document with prioritized issues, operational recommendations and mockups where helpful. Ready to implement.
Frequently asked questions
Do I need to set something up before you can work?
You'll need active GA4, and for Select/Signature, Hotjar or Clarity installed for at least 30 days (enough sessions for meaningful heatmaps). If missing, Data Blend Base handles the setup before we start.
Does the audit include the redesign?
No. Flow Blend is only diagnosis + operational plan. Implementation can be handled by your team with the roadmap, or requested from us as Core Blend (full restyle), Architect Blend (iterative A/B tests) or Tech Blend (targeted fixes).
How do you pick the flows to analyze?
During scoping we identify together the 2-3 main commercial goals (e.g., purchase, quote request, signup). We analyze those paths in depth, not the whole site, only where conversion leaks happen.
What's the difference from Architect Blend?
Flow Blend is diagnostic (understand why you're not converting). Architect Blend is implementation (test and implement fixes with iterative A/B cycles). They're complementary, we often start with Flow to understand, then activate Architect to fix.
What's the personalized video audit?
A screen recording (20-30 min) where we walk you through the identified issues visually, showing heatmaps, recordings and mockups. Works better than a static report to grasp priorities and share with the team.
What are the 3 support sessions included in Signature?
Three 60-minute calls in the 60 days after delivery. They're for supporting your team during implementation, clarifying doubts, reviewing mockups, validating fix hypotheses. If the sessions aren't enough, we give extras free until the plan is clear.
Ready to turn your site into a frictionless flow?
Only 4 audits a month. Let's start with a free 30-minute chat to figure out where your funnel is losing the most.