Anonymous case Paid Events
13.88 ROAS and 4,000 New Customers Through Data-Driven Google Ads
Over the course of an events season, Google Ads campaigns were introduced for a ticketing e-commerce. Once the season closed, the four data sources were reconciled against actual collected revenue, making it possible to calculate the real return per channel and optimize the budget.
- 13.88 Google Ads ROAS
- ~4,000 New customers